About Me

Designer. Sometimes developer. I make products that work well and feel right.

I run Consult Qualia from Co. Donegal, Ireland, helping teams ship enterprise platforms, consumer apps, and increasingly, AI-native tools.

Mahendra Indukuri

Background

I studied Design at IIT Guwahati, then Cognitive Science at UCD in Dublin. The combination stuck. I think about interfaces as systems, and systems as things people actually have to use.

Read my thesis on human-AI interaction

Over 7 years I've worked across the spectrum: enterprise HRMS at Salesforce scale, a video app with a million users, fintech payment flows, AI editorial tools. I like variety. Each domain teaches you something different about how to solve problems.

These days I design and build. Figma to Next.js, often in the same afternoon. When the tools let you move that fast, the old handoff rituals start to feel slow.

How I Work

Start with the problem

Before pixels, understand what you're solving. Talk to users. Look at data. The best designs come from clear problem framing.

Keep it simple

Complexity is easy. Simplicity is hard. I aim for interfaces that feel obvious, where users don't have to think about the tool.

Ship and learn

Perfect is the enemy of good. Get it in front of users, watch what happens, iterate. Real feedback beats assumptions.

Tools & Skills

FigmaPrototypingDesign SystemsUser ResearchUsability TestingNext.jsReactTypeScriptTailwind CSSClaudeLLM APIsAI Prototyping

Currently

Running Consult Qualia. Designing AI-native products. Shipping code when it makes sense. Looking for interesting problems, especially where enterprise meets emerging tech.

Outside Work

Reading

Cognitive science, design theory, sci-fi

Walking

Donegal has no shortage of trails

Building

Side projects, tools, experiments

Let's Talk

I'm always interested in hearing about new projects, especially those involving complex product challenges or AI-native tools.

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