Microsavings Mobile App
A consumer savings app for the MENA region — helping users set goals, track progress, and build financial habits one deposit at a time.
Duration
6 months
Role
Design Lead (Agency)
Tools
Figma, Protopie, Notion
The Challenge
The client wanted a savings app that felt approachable for users who had never saved before — not another fintech dashboard full of charts and jargon.
The core design problem: how do you make saving feel tangible and rewarding rather than abstract and obligatory? The answer was goals. Every dirham saved belongs to something real.
6
Months end-to-end
3
Designers led
5
Core flows designed
Product Walkthrough
Goals Home
The home screen surfaces total savings, individual goal progress, and a quick-add button. One view replaces what would otherwise require a spreadsheet.
Create a Goal
Users pick from preset goal types or create a custom one. Target amount and date auto-calculate a suggested monthly contribution — reducing friction for first-time savers.
Goal Detail
Each goal has its own progress ring, milestone markers, and a direct deposit button. Locked milestones give users something to work toward beyond just a percentage.
Deposit Flow
Quick-select amounts reduce typing. The source selector shows available balance inline. The whole flow takes under 10 seconds from tapping "Add Funds" to confirming.
Transaction History
Every deposit and withdrawal across all goals in one feed. A monthly summary at the top gives a clear net picture without needing to add it up manually.
Good morning,
Ahmed
Total saved
AED 4,460
Your Goals
Emergency Fund
AED 3,200 of 5,000
New Laptop
AED 860 of 1,200
Eid Travel
AED 400 of 2,500
New Goal
Goal Type
Goal name
Target amount
Target date
Monthly contribution
Eid Travel
AED 400 of 2,500
AED 2,100 remaining · 8 months left
Milestones
25% reached
AED 625
50% reached
AED 1,250
75% reached
AED 1,875
100% reached
AED 2,500
Add Funds
Eid Travel
16% funded · AED 2,100 remaining
Enter amount
From
Main Wallet
AED 3,240 available
•••• 4521
Emirates NBD
Activity
All goal transactions
Total deposited
+AED 1,600
Total withdrawn
-AED 100
Net this month
AED 1,500
Added to Emergency Fund
Today
Added to Eid Travel
Yesterday
Withdrew from New Laptop
Jul 25
Added to Emergency Fund
Jul 22
Added to New Laptop
Jul 20
Added to Eid Travel
Jul 18
Goals Home
The home screen surfaces total savings, individual goal progress, and a quick-add button. One view replaces what would otherwise require a spreadsheet.
Good morning,
Ahmed
Total saved
AED 4,460
Your Goals
Emergency Fund
AED 3,200 of 5,000
New Laptop
AED 860 of 1,200
Eid Travel
AED 400 of 2,500
Create a Goal
Users pick from preset goal types or create a custom one. Target amount and date auto-calculate a suggested monthly contribution — reducing friction for first-time savers.
New Goal
Goal Type
Goal name
Target amount
Target date
Monthly contribution
Goal Detail
Each goal has its own progress ring, milestone markers, and a direct deposit button. Locked milestones give users something to work toward beyond just a percentage.
Eid Travel
AED 400 of 2,500
AED 2,100 remaining · 8 months left
Milestones
25% reached
AED 625
50% reached
AED 1,250
75% reached
AED 1,875
100% reached
AED 2,500
Deposit Flow
Quick-select amounts reduce typing. The source selector shows available balance inline. The whole flow takes under 10 seconds from tapping "Add Funds" to confirming.
Add Funds
Eid Travel
16% funded · AED 2,100 remaining
Enter amount
From
Main Wallet
AED 3,240 available
•••• 4521
Emirates NBD
Transaction History
Every deposit and withdrawal across all goals in one feed. A monthly summary at the top gives a clear net picture without needing to add it up manually.
Activity
All goal transactions
Total deposited
+AED 1,600
Total withdrawn
-AED 100
Net this month
AED 1,500
Added to Emergency Fund
Today
Added to Eid Travel
Yesterday
Withdrew from New Laptop
Jul 25
Added to Emergency Fund
Jul 22
Added to New Laptop
Jul 20
Added to Eid Travel
Jul 18
Design Decisions
Goals as the primary object — Most savings apps lead with an account balance. We led with goals. The balance is secondary — what you're saving for is primary.
Auto-calculated contributions — Asking users to decide a monthly amount puts the cognitive load in the wrong place. Enter a target and a date; the app tells you what you need per month.
Milestone locking — Early designs had goals with just a progress bar. Adding locked milestones (25%, 50%, 75%) gave users intermediate wins and a sense of progression — closer to a game loop than a bank account.